Roy L. Ashok


Roy Ashok is the CEO of DAQRI, a company that develops professional grade AR solutions – hardware and software – for industrial workforces. He is a seasoned executive who has successfully brought ground breaking technologies to market. Roy joined DAQRI in 2015 and set about transforming it from a large bloated organization into a lean corporation with a clear vision, strategy and execution culture. DAQRI is now at the forefront of transforming workforces with AR and IOT solutions. He was previously a Director of Product Management at Qualcomm, where he co-founded the Vuforia project and grew it into the largest cross platform AR solution for mobile devices, before selling the division to PTC Inc. Throughout his career, Roy has worked in several engineering and product management roles at Qualcomm, Analog Devices and Hughes Software Systems – all in pioneering work in AR/VR, VoIP/Video Telephony and 3G/4G cellular systems, and holds multiple patents. He has a Bachelor of Science (Honors) in Electrical Engineering from the Birla Institute of Technology and Science(BITS), in Pilani, India, a Master of Science in Computer Engineering from the University of Cincinnati and an MBA from Cornell University.

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