Lockie Andrews

Chief Digital Officer, UNTUCKit

Lockie is the Chief Digital Officer of UNTUCKit and is currently leading the digital native brand’s omni-channel and enterprise-wide digital transformation efforts (i.e. leveraging technology to enhance the brand’s marketing, stores, ecommerce and analytics capabilities). Lockie is also the founder of Catalyst Consulting, a boutique advisory firm specializing in “all things digital” for consumer and next-generation technology companies. With 20+ years of general management experience, Lockie has assisted high growth companies (e.g. Nike, Lane Bryant, ANINE BING, and various start-ups) in diverse areas such as strategy, innovation, revenue enhancement, operational improvement and workforce automation. Prior to founding Catalyst, Lockie served as an independent Operating Partner at portfolio companies of Sun Capital and Marlin Equity. Lockie has also held roles as the CMO of Nora Gardner; COO of Tadashi; head of New Business at Liz Claiborne Accessories (Kate Spade); Senior Director at Alvarez and Marsal’s Retail Consulting Practice and Investment Banking Associate at Donaldson, Lufkin and Jenrette. Lockie received her MBA from Harvard Business School and BS (magna cum laude) from Georgetown University. Lockie is also a sector lead of the HBS Alumni Angels of NYC and co-head of Programming at the HBS Club of New York. An avid fan of the arts, Lockie supports artists through her membership in the Friends of Education at the Museum of Modern Art in NYC.

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